1. Establish recovery stations for PET
2. Increase PET Recycling Awareness
3. Establish education and training learning centres
4. Develop, measure and attain company specific key performance indicators to monitor accomplishments
5. Facilitate and ensure that collection points/drop-off centres are strategically located in all major urban areas
6. Promote recycling efficiency in the production, design, conversion, collection and recycling of PET
7. Initiate and participate in environmental education awareness campaigns
8. Become the authoritative voice that champions post-consumer PET recycling
9. Ensure best practice in recycling by engaging with research activities to develop alternative production input materials based on renewable resources for a sustainable and viable PET industry of tomorrow